H&M Size Guide
H&M size guide: brand sizing differences, EU vs US discrepancies, fit type (narrow/wide), and real-world fit tips. Convert H&M sizes with our tools. Use the sections below to understand how H&M sizes compare to standard charts, EU vs US differences, fit width, and real-world fit tips. For exact conversions, use our converters linked at the bottom.
Brand sizing differences
H&M uses EU sizing; conversion to US/UK can vary by category. Fast-fashion cuts often run small—consider sizing up.
EU vs US discrepancies
EU and US sizing don't align 1:1. H&M products sold in Europe may be labeled in EU sizes; when buying from the US site you'll see US sizes. Use our converters below to translate between regions.
Fit type (narrow / wide)
H&M offers regular and sometimes narrow or wide options for apparel. Check the product page for width (e.g. narrow/wide) and compare to your usual fit.
Fit Characteristics
Some users report that this brand may feel slimmer in the body or forefoot compared to standard sizing. Fit can vary by model and category. If you experience tightness despite correct size, consider checking if a relaxed or larger size is available for that item.
Real-world fit tips
Measure yourself and compare to H&M's official size chart for the specific item. When between sizes, many buyers size up for comfort. Read recent customer reviews for fit notes.
Converters
Use our tools to convert between regions and measurements:
Size conversion pages
Direct links to specific conversion pages: